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Alternative Flooring · Stockist

Alternative Flooring in Clydebank & Glasgow

Award-winning British carpets, rugs and runners – wonderful wool, natural plant fibres and bold designer patterns. See Alternative Flooring with us in Clydebank and book a free home measure across the West of Scotland.

UK-made, award-winning designs Wool & natural fibres Designer collaborations 25+ years
Alternative Flooring patterned carpet
Alternative Flooring striped carpet
Alternative Flooring wool carpet
Alternative Flooring natural fibre carpet
✓ Samples available to order

Carpets, rugs and runners with personality

For Alternative Flooring, it is never just a carpet. This award-winning British brand has spent more than 25 years making carpets, rugs and runners that get as much attention as any other part of a room – crafted from the finest wool, sisal, coir, seagrass, jute and clever faux fibres, and brought to life through collaborations with some of the UK's leading interior designers.

At Paul James Home we can show you Alternative Flooring samples, help you choose colours, patterns and textures, and order in your perfect floor. Prefer to choose at home? Book our free home measure and we will bring the ideas to you.

Why Alternative Flooring?

British designaward-winning, 25+ years
Natural fibreswool, sisal, coir, seagrass, jute
Bold patternsdesigner collaborations
Made your waycarpets, rugs & runners

Explore the Alternative Flooring collections

A taste of the collections we can show you and order in – ask us about colours, made-to-measure rugs and runners, and current pricing.

Alternative Flooring wool carpet
Wonderful wool

Wool

Chunky and squidgy or fine and smooth, plain or patterned – a luxurious natural investment underfoot.

Alternative Flooring patterned designer carpet
Quirky & designer

Patterned & Designer

Geometrics, florals, dots and herringbones – British and packed with personality, including designer collaborations.

Alternative Flooring natural fibre carpet
Plant fibres

Natural Fibre

Sisal, jute, coir and seagrass – sustainable, textural and an architectural style statement.

Alternative Flooring striped wool carpet
Stripes

Stripes

Bold or barely-there stripes in wonderful wool – perfect for hallways, stairs and a pop of colour.

Alternative Flooring faux indoor outdoor carpet
Indoor & outdoor

Faux

Hard-wearing, stain- and moth-resistant man-made fibres with a natural look – great anywhere, inside or out.

Alternative Flooring deep pile carpet
Sink your toes in

Deep Pile

Luxuriously deep carpet to sink into – choose eco Barefoot wool or the soft, shiny Plush man-made fibre.

With over forty ranges across wool, naturals, patterns and faux – plus made-to-measure rugs and runners – ask us in the showroom or book a free measure to explore the full collection in your own home.

Design-led, made with care

Alternative Flooring call it manu-crafting – combining expert craftsmanship with the latest manufacturing to surprise and delight through colour, pattern and texture. The result is floors with real character, made thoughtfully.

Designer collaborationsExclusive patterns created with leading British designers.
Manu-craftedCraftsmanship meets modern manufacturing for quality that lasts.
Made to measureBespoke rugs and runners, designed around your space.
Tread lightlyEthically-sourced natural fibres and smart, durable synthetics.

See Alternative Flooring in Clydebank

Pattern and texture are best chosen in person. Visit our showroom inside the Co-op Department Store and we will help you explore Alternative Flooring samples, colours and designs with friendly, no-pressure advice.

Paul James Home
Co-op Department Store, Sylvania Way,
Clydebank G81 1EA
Opening hours
Mon–Sat 9am–5pm · Sun closed
Get directions

Free home flooring measure across Scotland

Not sure where to start? We will come to you, measure up accurately, and help you choose the right Alternative Flooring carpet, rug or runner for each room – with no obligation.

Pick a time that suits and we will do the rest.

Book your free measure

Alternative Flooring – frequently asked questions

What is Alternative Flooring?

Alternative Flooring is an award-winning British carpet and rug maker with more than 25 years' experience, known for wonderful wool, natural plant-fibre floors and bold, designer-led patterns.

What do they make?

Carpets, rugs and runners in wool, natural fibres (sisal, coir, seagrass and jute), patterned and designer ranges, faux indoor-outdoor fibres and deep-pile styles.

Can I get a striped or patterned carpet?

Yes – their Stripes and Quirky designer ranges are a speciality, and many can be made into bespoke wall-to-wall carpet, rugs or stair runners to suit your space.

Are Alternative Flooring carpets sustainable?

They use ethically-sourced natural fibres wherever possible and durable, long-lasting synthetics where practical – an approach they call smart sustainability.

Can I see Alternative Flooring at your showroom?

Yes – visit our Clydebank showroom inside the Co-op Department Store and we will help you explore samples, colours and designs, and order your perfect floor.

Do you offer a free measure?

We do. Book our free home flooring measure across the West of Scotland and we will measure up accurately and help you choose – with no obligation.

Ready to fall in love with your floor?

Visit our Clydebank showroom to explore Alternative Flooring, or book a free home measure and we will bring the inspiration to you.